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Audience you can trust Context-rich brand integrations Premium display & custom content Data-led targeting, privacy-first
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bataSutra
News, context & tools

Advertising & Media Kit

Partner with bataSutra to reach professionals, investors, and decision-makers who care about clarity, accuracy, and signal over noise.

Contents

  1. Audience & Reach
  2. Ad Formats & Technical Specs
  3. Sponsorships & Custom
  4. Brand Safety & Guidelines
  5. Pricing Bands
  6. Measurement & Reporting
  7. Contact & Next Steps
  8. Terms

Audience & Reach

Profile
Professionals, founders, investors, policy-watchers; metro-skewed, high intent.
Context
They come for signal: data-first explainers, dashboards, and practical tools.
Channels
Site, newsletters, data tools; time-on-page oriented, not clickbait-driven.
Geo
India-focused; global diaspora in finance/tech/consulting.

Ad Formats & Technical Specs

Format Placement Specs Notes
Leaderboard Top / In-article 970×250 / 728×90, JPG/PNG/GIF Polite load; max 150KB; 15s loops
Medium Rectangle In-article / Sidebar 300×250, JPG/PNG/GIF Static preferred for speed
Native Card Article stream Image 1200×628, Title 60c, Desc 140c, URL “Sponsored” label; editorial QA
Newsletter Slot Top / Mid / Bottom Image 600×200 + 30–50 words UTM tagging supported
Tool/Report Sponsor Dashboards & Tools Logo (SVG/PNG), tagline, link Brand safety & fit review

We can host creatives via our CDN or serve from your ad server (ads.txt available). Audio/video on request.

Sponsorships & Custom

  • Series sponsor Branded presence across a themed editorial series (logo lockup, intro/outro tag, CTA link).
  • Newsletter sponsor Category exclusivity for an issue; header card + midroll mention.
  • Tool/Index sponsor “Supported by” on dashboards/tools with evergreen attribution.
  • Custom research Survey/data project with co-branded report and launch article.

Brand Safety & Guidelines

Pricing Bands (Indicative)

Inventory Basis Band (₹) Notes
Leaderboard CPM 300–650 Frequency caps; viewability targets
Medium Rectangle CPM 200–450 Context & placement tiers
Native Card CPC / Fixed ₹20–₹60 CPC / 50k–2L fixed Creative QA & A/B support
Newsletter Fixed 40k–2L / issue Slot + mention + link
Tool/Index Sponsor Monthly 1.5L–6L / mo Logo + evergreen page credit

Final quotes depend on flight, targeting, seasonality, category exclusivity, and deliverables.

Measurement & Reporting

Terms

Contact & Next Steps

Share flight dates, objectives, formats, and target pages with justin@batasutra.com. We’ll respond with inventory and a proposal.

ADS
Premium audience, brand safe Newsletter & native options Custom research available Contact: ads@batasutra.in