TRADE · Stocks · FX

Tariff D-Day, Day-2/3: Who Blinked on Pricing?

Track exporter re-quotes after the 50% U.S. duty went live on Aug 27. First-order hit list: apparel, gems/jewellery, shrimp, footwear, furniture. Map HS codes and log re-routing chatter.
By bataSutra Editorial · August 29, 2025
In this piece:
  • The short (what flipped on Day-2/3)
  • Buyer vs seller: who cut, who deferred
  • HS-code heatmap
  • Re-routing chatter (alt lanes/assembly)
  • Rupee/curve: RBI watchlist
  • Deal-desk checklist
  • FAQ

The short

  • Negotiation stance: U.S. buyers asked for ex-tariff quotes or discounts; Indian sellers sought shared burden or volume guarantees.
  • Early capitulation: Low-margin apparel/footwear lines blinked first; gems/jewellery used inventory buffers; shrimp shifted to staggered deliveries.
  • FX cushion: INR softness offsets part of the shock—but thin-margin exporters still face squeeze.

Buyer vs seller — who cut, who deferred

Buyer-favoured (price cuts)

  • Fast-fashion basics; generic footwear SKUs
  • Flat discounts or ex-tariff quotes; tighter payment terms

Seller-favoured (hold/deferrals)

  • High-ticket jewellery; bespoke furniture
  • Shorter runs; deposits; bonded-warehouse routing
Protect differentiated SKUs; triage commodity lines; move to make-to-order where feasible.

HS-code heatmap (first-order)

BucketHS codesDay-2/3 desk realitySpreading
Apparel/Textiles61/62/635–10% discount asks on basics; premium lines resistShift mix to EU/Japan; FOB renegotiations
Gems & Jewellery71Selective deferrals; inventory run-downBonded-warehouse routing; event-led drops
Footwear64Retail inventory overhang hazardShorter cycles; smaller batches
Furniture94Housing-linked slowdown; customs complexity3PL duty-drawback; SKU rationalisation
Seafood (Shrimp)03 (0306)Staggered shipments; cold-chain cost spikeDiversify to Japan/EU; insure perishables

Re-routing chatter — what’s being tested

  • Near-shore assembly: Evaluate last-mile value-add in Mexico/Caribbean to alter tariff treatment.
  • Alt lanes: Shift volumes to EU/Japan/Middle East; test retailer private-label partnerships.
  • Contract language: Standardise ex-tariff clauses; auto re-price on policy change.

Rupee/curve — RBI watchlist

Monitor LAF/VRR/VRRR usage and OMO/Twist hints. Stable G-sec belly suggests smoothing; sharp INR gaps raise odds of operations.

Deal-desk checklist

Pricing & contracts

  • Move to ex-tariff quotes; shorten tenors
  • Add FX pass-through triggers; revisit INCOTERMS

Ops & risk

  • SKU-level HS-code audit; certificate readiness
  • Layered FX hedges; receivables surveillance for MSMEs

FAQ

  • Will currency moves offset tariffs? Partially at best; not enough to fully erase a 25pp jump.
  • Who feels it first? Buyer-driven, low-margin categories (fast-fashion basics, generic footwear).
  • Best immediate hedge? Shorter tenors, SKU mix shift, and layered hedges.