CAPITAL MARKETS · EQUITY

IPO Pipeline Watch: Urban Company, Euro Pratik & SME Surges

Five names in the queue, subscription signals to watch, and how valuations stack up into late September.
By bataSutra Editorial · September 14, 2025
In this piece:
  • Top IPOs this fortnight (Urban Company, Euro Pratik, DevX)
  • SME IPO surge — performance & liquidity risks
  • Grey market whispers & valuation bands
  • Investor sentiment across QIB, HNI, retail buckets
  • Checklist for retail investors + red flags

The short

  • Urban Company → watch HNI subscription pace + GMP volatility into allotment.
  • Euro Pratik Sales → distributor-led décor play; strong retail interest likely.
  • DevX → flex-space; compare EV/EBITDA vs listed peers (Awfis/Smartworks proxies).
  • SME basket → big oversub doesn’t guarantee post-listing liquidity.
  • Flows → FPI bid in financials/infra supportive for pipeline risk appetite.

Quick read: subscription patterns

IPOBand (₹)Issue size (₹ cr)Subscription trend (indicative)
Urban Company98–1031,900QIB strong; HNI build lumpy; retail steady
Euro Pratik Sales56–60180Retail oversub early; QIB small
DevXTBD~750Book-build late Sept; watch anchors
SME basketVaries10–50High oversub but uneven post-listing

Note Treat GMP as sentiment only, not fair value. QIB mix and anchor lock-ins matter more for stability.

Valuation bands & comps (illustrative)

IssuerImplied P/SImplied EV/EBITDAPeer comps (listed)Read-across
Urban Company3.5–4.2×NA / low-EBITDAZomato (asset-light services adj.), Nykaa (marketplace)Take rate & cohort LTV/CAC sensitivity
Euro Pratik Sales1.2–1.6×10–12×Cera, Greenpanel (category proxies)Channel inventory turns key
DevXNA12–16×Awfis/SmartworksOccupancy & lease tenor drive durability
Method: Map DRHP/price band to trailing revenue/EBITDA; triangulate with peer medians. Adjust for growth and margin path.

Sentiment watch

Large-cap/new-economy issues are seeing healthier QIB bids; HNI traction correlates with leverage available and GMP chatter. SME books remain hot but exhibit the sharpest day-2 liquidity fade when free float is tight.

Takeaway Prefer quality + predictable unit economics over “oversub × gmp”. Anchors with long lock-ins are a positive signal.

Checklist for retail

Before you apply

  • Read DRHP → revenue mix, margin path, customer concentration.
  • Scan related-party transactions & contingent liabilities.
  • Look for CFO positivity (cash conversion), not just PAT optics.

Red flags

  • Working-capital ballooning vs peers.
  • Promoter pledging or complex subsidiary web.
  • High customer churn; short contract tenors.

Global backdrop

With global policy rates stabilizing, EM risk appetite is normalizing. India’s pipeline benefits from domestic savings depth (MF SIPs) plus selective FPI participation in financials/infra—conditions supportive for quality issuance.

Two-week calendar (indicative)

  • Urban Company — allotment/listing window next 7–10 days (watch anchors & QIB mix).
  • Euro Pratik Sales — finalization & listing within the fortnight if books close strong.
  • SME wave — 6–10 issues in queue; verify exchange notices for cut-offs.

Pro move Set alerts for exchange “Basis of Allotment” PDFs; check free float and market-maker obligations for SME listings.

FAQ

  • Does high oversub guarantee pop? No. Float, anchor quality, and sector sentiment matter more.
  • Should I go HNI financed? Beware of interest costs + allocation risk; net returns can compress.