CAPITAL MARKETS · EQUITY

IPO Pipeline Watch: Urban Company, Euro Pratik & SME Surges

Who’s in the queue, where subscription tends to cluster, and how bands stack up into mid-October.
By bataSutra Editorial · October 6, 2025
In this piece:
  • The short — leadership issues & watchpoints
  • Subscription patterns this fortnight
  • Valuation bands & comps (illustrative)
  • SME surge — liquidity & day-2 truth
  • Checklist for retail & anchors

The short

  • Urban Company: Watch HNI pace and anchor mix; cohort health (repeat, CM2) will be the debate into listing.
  • Euro Pratik Sales: Distributor-led décor play; retail likely active—monitor inventory turns and channel cashflows.
  • DevX: Flex-space demand steady; occupancy and lease tenor are the durability tells.
  • SME basket: Oversub prints remain strong; post-listing liquidity still the swing risk.

Quick read: subscription patterns

IPOBand (₹)Issue size (₹ cr)Subscription trend (indicative)
Urban CompanyTo be confirmed/announced~1,500–2,000QIB steady; HNI lumpy; retail measured
Euro Pratik SalesMid-50s–60s~150–200Retail oversub early; QIB light-to-moderate
DevXTBD~700–800Late book-build; watch anchor quality
SME basketVaries10–50High oversub but uneven post-listing liquidity

Note Treat grey-market chatter as sentiment only. Float, anchors, and lock-ins matter far more for stability.

Valuation bands & comps (illustrative)

IssuerImplied P/SImplied EV/EBITDAPeer comps (listed)Read-across
Urban Company~3–4×NA / early EBITDAAsset-light services & marketplacesTake rate & cohort LTV/CAC sensitivity
Euro Pratik Sales~1–1.6×~10–12×Building materials/distribution proxiesChannel turns & working capital discipline
DevXNA~12–16×Flex-space peersOccupancy & revenue-per-seat trajectory
Method: Map bands to trailing revenue/EBITDA; triangulate with peer medians; adjust for growth, margin path, and free float.

SME surge — day-2 reality

Book strength is not liquidity. Names with thin floats and concentrated holders can gap on day two. Focus on free float, market-maker obligations, and receivable cycles. Use allocation pops to right-size exposure rather than chase late prints.

Checklist — retail

  • Read DRHP: revenue mix, customer concentration, contingent liabilities.
  • Prefer CFO positivity (OCF/EBITDA) and tight receivable days.
  • Size bets to likely allotment and float, not oversub multiples.

Checklist — anchors

  • Demand cohort tables with CM2, repeat, CAC, and payback by city/vintage.
  • Push for clear use-of-proceeds and capex phasing.
  • Model post-lock-in supply; avoid crowded exit windows.

Two-week calendar (indicative)

  • Urban Company — roadshow/anchor timelines likely to bunch; watch anchor lock-in profiles.
  • Euro Pratik Sales — finalization & listing window targeted within fortnight if books progress as planned.
  • SME wave — 6–10 issues queued; verify exchange notices for cut-offs and market-maker terms.

Pro move Set alerts for “Basis of Allotment” PDFs; free float and lock-ins drive early volatility.