PAYMENTS · CREDIT · UPI

Credit on UPI Goes Live(ish): Small-Ticket Credit, Risk Knobs & Who Wins First

Pre-sanctioned bank credit lines over UPI are rolling out. Here’s the product, the bank playbooks, KYC/consents, and where BNPL redux shows up.
By bataSutra Editorial · September 4, 2025
In this piece:
  • The short: what “Credit on UPI” is (and isn’t)
  • How banks will roll it out (3 playbooks)
  • Risk knobs & KYC/consent flows
  • Winner map: banks, UPI apps, merchants, consumers
  • Calculator: cost of borrowing on a rolling balance

The short

  • Credit line, not card: Banks can attach pre-sanctioned credit lines (OD/PL/secured) as a funding source in your UPI app.
  • Works at normal UPI QR/Merchant flows: Pay like UPI—except funds draw from a credit line (interest only on used amount).
  • Rollout is bank-by-bank: Tech + risk readiness decides pace; expect soft launches with small limits & MCC whitelists.
  • BNPL redux, but bank-owned: Distribution via UPI apps; underwriting, pricing, recovery stay with banks.

What “Credit on UPI” is (and isn’t)

How it works

  • Bank opens a pre-sanctioned line (overdraft/personal line/secured line) and links it to your UPI VPA.
  • At pay time, you choose the line as funding account; repayment happens as per bank schedule (auto-debit/e-mandate).
  • Interest accrues on utilized balance; fees per bank’s schedule (processing, overdue, etc.).

Different from RuPay-on-UPI

  • Credit line on UPI Bank OD/line via UPI; limit is flexible; no card network MDR.
  • RuPay card on UPI Card rails tokenized into UPI; card T&Cs/network rules apply.

Bank roll-out playbooks (what to expect)

Playbook A: OD-Lite on known customers

  • Start with existing CASA users; small limits (₹5k–₹50k bands), short tenures (30–90 days).
  • MCC whitelist (utilities, travel, pharmacy); per-txn & daily velocity caps.

Playbook B: Secured lines via UPI

  • Gold/FD/MF/loan-against-securities limits—low risk, instant draw via UPI for purchases/withdrawals where enabled.
  • Priority to bank’s own app + top TPAPs; staged merchant expansion.

Playbook C: PL micro-slabs

  • Dynamic small-ticket PL with step-up limits based on repayment track.
  • UPI app prompts show available line and monthly due estimate before pay.

Merchant side

  • Early MCCs: everyday spend (grocery, fuel, transport); higher-risk categories added later.
  • No new QR; same UPI QR—funding source is chosen by the user.

Risk knobs & KYC/consents

Risk controls

  • Per-txn, daily, and monthly caps; velocity checks; device binding.
  • MCC whitelists/blacklists; merchant risk tiering.
  • Geo/IP anomalies; repayment performance-based limit tuning.

KYC & consent

  • KYC: As per RBI—CKYC/digital KYC/Video-KYC as bank policy.
  • Consent: Clear disclosure of interest/fees, billing cycle, repayment mode (e-mandate/UPI AutoPay).
  • Dispute/chargeback: UPI dispute rails + bank credit T&Cs for reversals/settlement.

Who wins first

Banks

Distribution via UPI without issuing a card; lower unit-cost vs BNPL fintechs; direct data on repayment behaviour.

UPI apps/TPAPs

Higher GMV and stickiness with “Pay with Credit Line”; cross-sell funnels to partner banks.

Merchants

Improved conversion for mid-ticket baskets; same QR and settlement flows; no extra hardware.

Calculate: cost of borrowing on UPI credit line

Result:

Tap “Estimate Interest” to see approximate interest cost for the selected period. Banks’ fees/rounding may differ.